Ads Seen: Hong Kong

Hong Kong has tons of plastic surgery ads everywhere.

Some slogans include “iLike 4S (shape, success, smile, slim)” with each S written under a picture of a different body part (a bum, a thigh, a smile, a tummy). I’m waiting for the iLike 5S to come out so I can get the iLike 4S for cheap off craigslist.

There’s also “Become Perfect” which I mistook for a wedding boutique ad at first (that would also be a little messed up) because it has a picture of a woman in a lavish white gown gazing into a gilded gold mirror, with a man in a suit peeping over her shoulder. He’s also looking into the mirror, and holding a pen up to the woman’s cheek. To draw the surgical cut lines, I presume.

Reminds me of the huge ads in the Air Canada Center advertising sportswear for women – a t-shirt that says “Future Trophy Wife”. Awesome!